Media industry is very vivid and one of the most versatile industry. As an industry as a whole it is one that requires creative individuals. Media has many sub forms like Broadcasting with the help of TV and radio, Entertainment with use of audio visuals -films and videos, internet that includes blogs, forums, music, news, then Publishing of Books, papers, magazines, and it also includes postal mail, telephony and other interactive Media. The field of mass communication broadly covers 4 areas: Film & TV, Journalism, Advertising and PR/Event Management. Fashion communication is a relatively new but very exciting field that has opened up in the fashion industry. It is a combination of design aptitude and specialized knowledge of communicating through different media such as print, electronic, digital, web and audio-visual media. A good course in communication will arm you with an understanding of web and multimedia design, computer graphics, illustration, product design, exhibition design, visualising and art direction, typography and photography. Fashion communication is one of the industry’s most untapped career resources. It has immense scope in today’s fashion scenario where Indian brands are increasingly competing with their international counterparts.

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