Advertising plays a significant role in today's highly competitive world. A career in advertisement is quite glamourous and at the same time challenging with more and more agencies opening up every day. Whether it's brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience. The salary structure in advertising is quite high and if you have the knack for it one can reach the top. It is an ideal profession for a creative individual who can handle work-pressure. Today, new areas are emerging within advertising like event management, image management, internet marketing etc. There are many institutes that offer PG Diploma programmes in Advertising. Some of these are Apeejay Institute of Mass Communication, Delhi; Asian Academy of Film & TV, Delhi; Bhartiya Vidhya Bhavan, Delhi; Indian Institute of Mass Communication, Delhi; Delhi School of Communication Recog . by Hissar University; National Institue of Advertising(NIA), Delhi; Mudra Institute of Communications (MICA), Ahmedabad; New Delhi YMCA Institute for Media Studies & Information Technology (IMSIT); South Delhi polytechnic for Women, Delhi; Wigan & Leigh College, Delhi; Xavier's Institute of Communication, Mumbai; Symbiosis Institute of Mass Communication, Pune.

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