M.Com in Marketing is a biennial postgraduate course that educates candidates in advanced concepts of management and marketing. Marketing is defined as the study, as well as the management, of creating, communicating, and delivering offerings. These offers can be meant for clients, business partners, customers, and even for the society. Marketing is an important aspect of that business that can’t be overlooked by any organisation.
M.Com in Marketing programme is divided into 4 semesters. While first 2 semesters deal with the fundamental knowledge of Finance and Commerce, the last 2 semesters deal with various vital concepts related to Marketing. Each semester is followed by a semester-end examination, meant to evaluate students undergoing the course.
After the successful completion of an M.Com in Marketing degree, candidates can either start working or pursue advanced studies. Postgraduates in Marketing are also apt for starting their own business.
Aspirants aiming at M.Com in Marketing programme need to have knowledge of the latest advancements in Commerce and Finance. These candidates also need to be good at decomposing bigger problems into smaller easy-to-manage sub-problems. Having a good knowledge of the basic mathematical principles is a must for pursuing a Master’s degree in Marketing. Following list briefs up various vital skills required by students interested in pursuing an M.Com in Marketing degree:
M.Com in Marketing is a 2-year postgraduate degree that educates candidates in the principle of marketing. Post the successful completion of the degree, postgraduates can design and plan effective marketing campaigns with the assistance of marketing principles and methodologies. The course educates candidates in the latest methods of marketing in addition to training them in the traditional marketing methodologies.
There are several potential career avenues available for postgraduates with an M.Com in Marketing degree. Though these candidates are often hired by private agencies, NGOs and governmental firms also require their services. Several of the job options available for M.Com in Marketing postgraduates allow them to work on a freelance basis. Some of the premium career options for Master of Commerce in Marketing postgraduates are summarised as follows:
The job profile of a marketing manager is ideal for those with an M.Com in Marketing degree. Marketing managers are responsible for managing the day-to-day activities of an organisation in addition to planning a long-term marketing strategy. While incepting a long-term marketing strategy, marketing managers account all the company objectives. Overseeing the marketing budget of the organisation, creating and publishing marketing material, organising online and print marketing campaigns, managing and improving lead generation campaigns, assisting with new product launches, planning and implementing promotional campaigns, are part of the arduous job responsibility of marketing managers. These professionals are paid handsomely for their services.
The job profile of a business manager is another opportune job profile for postgraduates with a degree in Marketing. Business managers are responsible to oversee different departments to ensure that they are right on track to meet the financial goals of an organisation. In addition to overseeing and evaluating the activities of employees, business managers are responsible for hiring and training new recruits for the organisation. Several job responsibilities of a business manager depend on the size of the business. Business managers are also in charge of motivating workers via various mediums of appreciation and incentives.
Candidates with an M.Com in Marketing degree are apt to provide services as a brand manager. Brand managers are involved in the development, direction, and planning of marketing efforts for a specific brand or product. They create strategies to maximize market opportunities, conceptualise strategic initiatives, and implement details of a marketing campaign. Brand managers are also responsible for managing external marketing partners, including advertising agencies and marketing firms. These professionals are well versed with analysing different metrics, such as market share, sales volume and profit projections, as well as pricing and distribution. They work in line with manufacturing and R&D departments to work with packaging, as it defines branding.
The primary role of a marketing consultant is to improve business opportunities. They are responsible for retaining existing clientele as well as attracting new customers. The job of a marketing consultant is a good career option for someone with an M.Com in Marketing degree. Marketing consultants have expertise in several engaging customer strategies. These professionals make use of a well-developed marketing campaign to assist organisations in achieving goals effectively. Marketing consultants need to be analytically skilled and creative to satisfy all the leadership and advisory responsibilities required by their job designation.
Candidates with an M.Com in Marketing degree can choose to work as assistant managers, business development managers, business development consultants, communications managers, external advisors, industrial sales and marketing executives, lecturers, marketing operations specialists, public relations managers, and sales & marketing executives.