Event management is a course that enables one to understand the ins and outs of meticulous planning, creatively organising and perfectly executing a show, conference, concert, festival, convention, product and brand launch or any type of event. Event management is a controlled activity planned to target a specific group of audience, needs of a product showcased/launched and an event for a purpose. It is also known as niche marketing or experimental marketing.
The need for organising events ranging from music concerts to celebrity appearances, charity and fashion shows across industries has increased the demand for professionals specialising in creative planning, visualising and selecting a venue to make an event successful.
To cater to the increasing number of students opting for event management as a profession, prestigious colleges and universities have started offering event management courses and diplomas.
Analytical Thinking
Creativity
Good PR (Public Relations) Skills
Accounting And Cost Estimating Skills
Marketing and Business Acumen
Budgeting Skills
Risk Management Ability
Mastery Over Conceptualising, Preparing and Implementing Event Plans Perfectly
Networking and Negotiation Skills
Those who want to pursue a career in event management can opt for various diploma courses, three years BBA in Event management & PR or even an integrated MBA (BBA+MBA) – a full-time, five years degree course – after 10+2. Many colleges and universities within India offer certificate, diploma and degree level courses to enable candidates to understand the intricacies of event management at different levels.
Candidates belonging to any stream (arts, science, and commerce) can opt for diploma and degree courses in event management after the higher secondary exam (10+2).
Some universities and affiliated colleges conduct exams before admitting students. No specific entrance test, though, is held at state or all India level. Some of the popular exams for taking event management courses include:
Amity Institute of Event Management Entrance Exam
Event Management Development Institute Entrance Exam
Indian Institute of Event Management
International Centre for Event Marketing Entrance Exam
National Institute of Event Management Entrance Exam
|
Type |
Diploma in Event Management |
BBA Event Management |
|
Full Time |
6 months to 1 year (40K and above) |
3 years (1 to 4 Lakh ) |
|
Distance Learning |
1 year (25 and above) |
3 years and above (60K to 2.5 Lakh) |
|
Part Time |
1 year (40K and above) |
- |
|
Online |
4 months to 1 year (15K and above) |
- |
After completing BBA or BA Honours in Event Management, candidates can take admission in various diploma and degree courses. Further studies in the field help students to chisel their skill, enrich knowledge and better understand the intricacies of event management. Candidates from any stream can join diploma and event management courses after graduation.
For opting event management as a career option, candidates should have 50% marks in higher secondary and graduation. The courseware is designed for those who eye senior management positions in the events management industry. Some colleges and universities also conduct entrance examination before admitting candidates.
Colleges and universities hold no specific entrance test at the state or all India level to allot seats for PG diploma and degree courses in event management. Some prestigious institutes conduct PI/counselling to know the likings, preferences and knowledge of candidates before allotting seats.
|
Type |
PG Diploma in Event Management |
MBA in Event Management |
MA in Event Management |
|
Full Time |
1 Year (80K to 1.5 Lakh) |
2 Years (2.5 to 5 Lakh) |
2 Years ( 40K to 1.6 Lakh) |
|
Distance Learning |
1 Year (35K to 1.5 Lakh) |
2Years (40K to 1 Lakh) |
2 years and above (20K and above ) |
|
Part Time |
1 Year and above (50K and above) |
2 Years and above( 50K and above) |
- |
Event management courses at undergraduate level impart the necessary knowledge, chisel management skills and make aspirants understand all the necessary details that help them excel in the industry.
A full time, 3-years dynamic program at undergraduate level helps students know everything about events and entertainment industry.
Syllabus: Candidates study English Language, Management Accounting, Financial Accounting, Organization Behaviour, Marketing Communication, Marketing Management, Event Management Planning, Event Production Process, Public Relations and Media Management to mention some of the subjects in BBA event management course.
Job Prospects: After doing BBA in Event Management and PR, candidates can join as Public Relations Executive/ Manager, Promotion Executive/Marketing Executive, Brand Development Executive/ Manager, Designing Manager/Executive, Administration Manager/ Executive and Production Manager/ Executive to mention a few.
It is a full-time, three years degree course that is designed to make students competent in planning, designing and executing events at different levels. Students learn the process and financial planning of events.
Job Prospects: On the successful completion of BA Hons in Event Management, Candidates are eligible for the post of Event Planner, Event Coordinator, Marketing Manager, Event Sales Manager etc.
A one-year (two semester) diploma course, DEM offers candidates fundamental and thorough knowledge of events and entertainment industry. A well thought diploma course, DEM is designed to suit the candidates who are already pursuing graduation.
Syllabus: A wide range of subjects in DEM include Communication, Personal Relation, Presentation Skills for Events, Event Marketing and Branding, Event Team Management, Event Production & Logistics, Event Catering, Law & Permissions, Wedding & Special Event Planning and Advanced Aspects of Event Management.
Job Prospects: A candidate can work as Event Management Executive, Event Manager, Event Planner, Marketing Executive – Event Management, Assistant and Manager – Event Management.
The integrated BBA + MBA is a full-time, five-year degree program aimed at enabling students to embark upon event management career after higher secondary. One of the highly sought after event management courses, syllabus at BBA and MBA level remains similar to that of BBA in Event Management and MBA in Event Management respectively. Job prospects will also remain similar.
Available as a part-time or full-time degree course, PGDEM emphasises on developing candidate’s ability to translate theory into practice. Providing in-depth knowledge of theoretical aspects through classroom teaching and hands-on experience, PGDEM course enriches the experience of candidates in conceptualising and organising an event.
Syllabus – During PGDEM, aspirants study Event Planning, Sponsorship and Budgeting, Communication, PR, Event Team Management, Event Coordination, Event Catering, Law & Permission, Advance Aspects of Event Management etc.
Job Prospects – Candidates with PGDEM can work as Event Organiser, Event Planner, Creative Event Marketing Manager, Event Coordinator, Event Executing Officer and so on.
Event management courses are increasingly becoming popular nowadays and MBA in Event Management is one of them. Its study material is designed after extensive consultation with leading organisations working in the events industry. Hence, it delivers extensive knowledge of event accounting, marketing, event advertising and modern management that incorporates corporate communication, computer application, brand management and even catering.
Courses – Aspirants study Economics & Management Decisions, Qualitative Techniques, Organisation Behaviour, Marketing Management, Financial Accounting, Advertising Management, Event Campaign, Public Relations, Entrepreneurship, etc.
Job Prospects – After MBA in Event Management, a candidate can work as an Accounts Executive/ Accountant, Head – Event Management, Manager – International Marketing & Operations, Office Assistant/Customer Care Executive, Manager /Sr. Manager – Business Development and Business Development Executive.
Among event management courses, Masters of Event Management remains the number one choice of aspirants. Exclusively designed and meticulously delivered, the courseware equips students with necessary knowledge and skill sets to enable them to excel in the field.
Courses – During the course, candidates study Organization Behaviour, Marketing Management, Financial Accounting, IT for Event Management, Event Planning, Media Economics, Event Campaign, Event Marketing Campaign, Advertising and so on.
Job Prospects – After Masters of Event management course, candidates are eligible for the posts of Business Development Executive, Business Development Manager, Customer Care Executive, Head – Events Management, Manager – Client Service, Accounts Executive, Executive – Production (Event Management) etc.
The syllabus of MA in PR and Event Management aligns with the needs of industry professionals and businesses across industries who frequently require designing, advertising, marketing and communication skills to excel in the respective niche market segments.
Syllabus – During the event management course at master’s level, candidates study Communication & Personal Development, Introduction to Media, Marketing & Brand Management, Advertising, PR & Event Management, Principles of Integrated Marketing Communication etc.
Job Prospects – After completing 2 years degree course in MA (PR and Event Management) aspirants can work as Events Manager, Marketing Manager, Event Sales Manager, Event Planner, Event Coordinator, Marketing Executive – Event Management and Assistant Manager – Event Management to name a few.