AIMC was set up in 2003 to cater to the growing demands of students interested in pursuing career in Broadcast Journalism, Advertising, PR/Corporate Communication, Event Management, Social Media, Bollywood and also acquiring necessary skills in News Anchoring, Electronic Cinematography and Video Editing.

Vision

To produce creative and innovative young minds capable of leading and managing the tomorrow’s world of media and entertainment.

Mission

• To propel young minds into becoming effective communicators
• To impart creative thinking skills by integrating various forms of knowledge of relevance to media & entertainment disciplines
• To facilitate exploration of the medium thus enabling the students to apply what they have learned in various situations