What do they do?

The avid market researcher decodes a large amount of numbers and statistics and filters out actionable insights for which companies are ready to pay millions of dollars. The challenges are many and the stakes high, but the thrill of it all is what drives aspirants to choose a career in market research.

Skills Needed

• Observation

• Very good analytical skills

• Good listening skills

• Good storytelling ability

• Good researching skills

• Good communication skills

• Eye for detail

• Mathematical ability

How do I get there?

To pursue a career in marketing research, you need to be concrete about your goals and ambitions so that you can do justice to your course.

The minimum requirement for most jobs in marketing research is a bachelor's degree, which could be an undergraduate course - Bachelor of Business Administration (BBA) and postgraduate course - Master of Business Administration (MBA).

For those interested in doing specialised training courses, one can take up a course in Master of Marketing Research. A large of number of management institutes in India offer special courses in marketing research studies.

Typical day in the life of a Marketing Research

There is no hour to hour schedule for a marketing researcher. He/She would typically be looking at huge numbers on excel sheets, understanding the same, churning out valuable insights for the brand that he/she is working on and advice the course of action that the brand needs to take.

He/She acts a doctor and advisor to multiple brands across product categories.

Presenting the news [good or bad] to the client is in itself an art that he/she masters over a period of time.

Good Marketing Researchers are in great demand in the industry.
 

Pros & Cons about this career