What do they do?

As a brand consultant you will help a client build, manage, change or revive its brand image. You will work with a team in the consultancy as well as with the clients’ marketing, advertising, merchandising, and legal divisions. You will be handling commercial, market opportunity, consumer connect and future scenarios. You will be responsible for creating, managing or altering a brand’s construct and path and will work on defining the brand, its business, its character, its architecture and how it would engage with employees internally and consumers externally. You will have to completely involve yourself in a brand and then view the analysis objectively.  Working across categories can be a fantastic experience.

Skills Needed

• Strong business sense
• Be an extrovert and dynamic
• Curiosity to understand the company, the market, the customer
• Analytical and creative skills - ability to quickly gather information about a company and translate it into a branding plan

How do I get there?

The basic requirement is a bachelor’s degree. What matters more in this field is passion, creativity and analytical ability. You can also go for a PG degree or diploma in marketing, general management, communication studies, advertising, sociology or psychology. A postgraduate degree or diploma in general management, marketing, communication studies, or advertising can prepare you for this.

Typical day in the life of a Brand Consultant

Pros & Cons about this career