The field of Advertising has grown tremendously in the last few years. With new products and services being launched almost every day in the market, the need to have them endorsed has become paramount.
Almost all companies, whether offering a product or a service, are turning to advertising for developing effective marketing campaigns, in order to hold the attention of their target audience, make the brand popular and finally increase sales.
Advertising, being one of the aspects of mass media, is actually a brand building exercise that uses various forms of communication like T.V., radio, websites, newspapers, magazines, bill-boards, hoardings, etc. to create awareness in the minds of potential buyers about a product or service. Therefore, advertising also forms the basis of marketing.
According to a report shared by FICCI-KPMG in 2013, “the size of the advertising industry in India is estimated to be Rs. 36,200 crores. Print media continues to account for a larger share at 44.7% followed by TV at 38.2%.
By 2020, it is estimated that the size of the Indian advertising industry would be Rs. 63,000 crores with both print and TV having a share of 38-40% each. Digital advertising is estimated to post a robust 32.1% growth to reach Rs. 8,720 crores from the current level of Rs. 2,170 crores.”
The projected growth in this industry has clearly opened new horizons for those who wish to pursue a career in advertising in India.
Who should pursue Advertising as a career?
If you wish to pursue a career in Advertising in India, you must be highly creative and target oriented. Talented individuals who can work independently and at the same time work as excellent team players can opt for this field. Being a competitive industry, Advertising requires people who are not just willing to work under pressure but also give their best at all times.