IIM Rohtak Diploma in sports management

About the Programme

The Indian Institute of Management Rohtak is proud to be the first among all IIMs to offer a Post Graduate Diploma Programme in Sports Management. We invite online applications for the sixth batch of this specialized two-year Programme, designed for experienced professionals, sports enthusiasts, and sports administrators. This Programme is tailored for dedicated participants aiming to work in the sports, entertainment, and related industries.

Graduates of the EPGDSM Programme will gain a comprehensive understanding of legal, regulatory, operational, financial, and branding concepts within the sports industry, both nationally and globally. This knowledge equips them to tackle challenges and carve out a niche in India’s burgeoning sports sector.

In developed nations, sports management is a highly professionalized field, with the global sports market estimated at USD 600-700 billion. Countries like the United States, Australia, Europe, and China have well-established sports leagues managed by professional managers. The domain of sports management includes various functions such as:

Sports Administration and Planning
Event Management
Sports Negotiations and Compliance
Sports Communication
Management of Elite Athletes
Sports Academies
Facility Management
Sports Marketing Management

All these functions demand professional management. The Indian sports market, valued at USD 1899 million, has seen significant growth, especially since the launch of the Indian Premier League (IPL) in 2009. The IPL's success paved the way for other professional leagues like the Indian Super League (ISL), Pro Kabaddi League (PKL), and Indian Hockey League (IHL), fostering a year-round professional sports calendar in India. The market has been growing at a compound annual growth rate of 5%, highlighting the increasing need for trained professional managers— a demand that this Programme aims to fulfill.

Programme Highlights

Networking Opportunities

Access a vast network of industry professionals, alumni, and peers.

Flexible Learning

The Programme offers a hybrid learning model, combining online and on-campus sessions to suit the needs of working professionals.

Certification

Earn a postgraduate diploma from one of India’s premier business schools.

Live projects

Participate in various sporting events (BWF Super Series event, AFC Cup 2019, Chennaiyin FC (ISL Football Championship), POKKT, BWF Super Series event and many others.

Global Perspective:

Curriculum designed to provide an international outlook on sports management. Visiting faculty from international repute universities like:

Indian Institute of Sports Medicine

Ulster University (UK)

Leeds Becket University (UK)

Zurich University (Switzerland)

University do Porto (Portugal)

British Columbia Institute (Canada)

University of Helsinki (Finland)

University of San Francisco (US)

Pedagogy

Each course in the program will be taught with the help of case studies, live corporate examples, and general discussions. Statistical software and online database resources will be used wherever necessary. To provide greater industry insights, senior executives and eminent sports personalities will be invited to share their experiences. The Program faculty includes academicians from IIM Rohtak, other IIMs, and distinguished professors from international universities.

Using the case method as pedagogy, IIM Rohtak will encourage you to reflect, analyze, critique, innovate, and eventually learn the intricate aspects of present-day businesses, organizations, and industries. The cases will enable you to apply theoretical knowledge to real-world business situations, and in the process will prepare you for leadership positions. The program offers a rich mix of simulation exercises, games, role-play, live projects, and assignments, planned throughout the program.

Program Content

Induction and Campus Immersion

Introduces the participants to the culture and pedagogy of IIM Rohtak. The objective is to help the participants make the transition to the ePGDSM lifestyle and prepare them for this Program.

Courses

The core courses provide a rigorous grounding in the fundamentals of management. The curriculum includes a bouquet of specifically tailored courses that cover all aspects of sports management.

Live Project

Live projects offer opportunities to explore new areas of learning and encourage participants to reflect on and leverage class learning.

Industrial Visits

Provides a glimpse of real-life business and management issues in sports and augments the classroom learning obtained during the course.

Curriculum Overview

Explore the detailed curriculum for each term of our program. Each term is designed to provide a comprehensive understanding of various aspects of sports management.

Term 1

Sport Marketing
Operational and Supply Chain Issue in Sports
Organizational Behaviour and Human Resource in Sports Management
Basics of Practical Sports Management/Workshops
Sports Statistics
Sociology of Sport & Athletics
Sports Medicine, Health & Nutrition
Advanced Sports Marketing
Sport Event Management

Term 2

Sports Facilities Planning and Management
Technology in Sports
Sports Economics
Financial Reporting and Performance Measurement of Sports Organizations
Strategic Sports Communication
Sports Coaching Policy
Applied Sports Marketing Research
Strategy, Planning and Implementation in Sports
Sports Psychology

Term 3

Integrated Sports Marketing Communication
Financial Management for Sports Organizations
Sports Merchandise Manufacturing
Construction and Maintenance of Sports Facilities and Related PPP Models
International Sports Management
Maintenance and Marketing of Sports Museums
Government and Sports: Policies and its Implications
Sports Entrepreneurship
Digital Marketing

Term 4

Elite Athletes, Manpower and League Management
Management of Multi-disciplinary Mega Sporting Events
Sports Merchandise Retailing
Law, Ethics and Compliance in Sports
Data Analytics in Sports
Project Finance
Negotiation and Conflict Resolution
Leadership and Team Management in Sports
Contemporary Issues in Sports

Prof. Dave Doroghy - International Sports Marketing Executive

IIM Rohtak runs a first-class professional sports management program that I was delighted to contribute to earlier this year. I was impressed with the experienced and respected world-class lecturers from the sports business that I met while I was on campus. The combination of in-class lectures along with online learning is an effective approach. The modern, spacious campus provides an ideal setting to learn. Furthermore, the administration are helpful, friendly and thorough. Keep up the GREAT WORK IIM Rohtak! I look forward to returning soon.

Prof. Ramiro Martins - Professor for Sports Merchandise Retailing

IIM Rohtak’s Post Graduate Program on Sport Management is an amazing opportunity to get the highest qualifications on the main topics related to the Sports Ecosystem, including teams management, athletes’ career management, fans behavior, sponsorship and other related activities. The program is showcase on how to manage different sports like football, tennis, formula 1 and others at an International level. As teacher of Sports Marketing I found at IIM Rohtak a seasoned faculty, extraordinary place to teach on site and online and an engaged cohort of students. The perfect setting for an incredible experience.

Michael Goldman - Associate Professor | Sports Management Program | University of San Francisco

The IIM Rohtak Program in Sports Management is a very comprehensive and in-depth preparation for managers to contribute to the sport industry. The business of sport is a growing and dynamic field, especially in emerging markets, which demands professionals who are able to compete as strongly off-the-field, as the athletes do on-the-field. Through my involvement in this program, I have seen the next generation of India’s sport business leaders develop the skills, knowledge, attitudes, and networks required to be more successful.

john lyle - Professor of sports coaching school of sports carnegie faculty

Sport is a significant part of our cultural, social and economic lives, and the management of sport in its many and diverse forms is an essential and exciting professional opportunity. The Indian Institute of Management Rohtak is to be commended for initiating this two-year specialised programme in sport management. The programme provides an ideal grounding in the necessary knowledge and skills, and is delivered by professional faculty in an exciting, flexible and student-centred manner. I can thoroughly recommend it to you.

AVIRUP BHATTACHARYA - ePGDSM-01

The EPGDSM of IIM Rohtak has provided me with an opportunity to interact and share knowledge with like-minded peers, some of whom are well experienced into this domain. Besides, the distinguished faculties of the institute leave no stone unturned to provide the best quality of delivery in terms of subjects. The course also provides an opportunity to interact and participate with faculties from various foreign universities, which adds a global flavouR to the course & helps in knowing the industry practices across the globe. It is also a pleasure to listen to intellectuals and eminent persons of the industry through Guest Lectures, that provides valuable knowledge about the practical aspects of the Industry. All in all, The EPGDSM course of IIM Rohtak has got the tremendous potential to become a dominant force in the Sports Industry of India.

Akash Uday Harshe - ePGDSM-01.043

IIM Sports Management Programme One Of Its Kind First Time In India Initiated by Indian Institute Of Management (IIM), Rohtak, Haryana, provides the perfect mixtures and blends in depth and untouched topic related to sports industry starting from A single minute concept to major one… The unmatched and minutely designed course structure with the best top faculties and also with eminent visiting faculty from US , UK, Finland , Switzerland , Portugal etc. increases the importance of this course more than other courses. The course structure gives in-depth knowledge of various sports aspects which are still unknown and needs to be implemented for betterment of Sports Industry. We at IIM Rohtak are being taught the practical scenario of sports industry by live examples through case study, practical and scientific research aspect, and live corporate examples with interaction. This course also have participants who have played at National & represented India at International Level. I am very much lucky to be the part of this course which will help me to establish my self in sports industry as successful manager.

M Gopakumar - ePGDSM-01

I am proud to be a part of the first ever sports management program me by IIM R in INDIA, it is the first Programmed done by an IIM in INDIA. It provides a great knowledge on what will happens in future sports of INDIA in next 3 decades with new Jobs & business opportunity in Sports business ,new sports technology, Professional sports marketing. The course is tough, but more emphasis given for the application of Theory, Practical & Scientific- Research aspects of professional Sports management in India for the first time. The Facilities from IIM R in Sports Management are from the diverse experience in Marketing, Market research ,IT HR Finance & Sports Physiology have Re-define the theoretical concepts in sport management for you in simple terms. IIM R have the best international faculties from Finland, UK and US for this course in every Semesters is a uniqueness of IIM R

Utkarsh Ayush - ePGDSM-01

This program blends top faculty with unmatched curriculum, the Institute has also associated with eminent visiting faculty from the US, UK, Finland, Switzerland, Portugal etc. We are taught with the practicalities of the industry with the help of case studies, live corporate examples, and general discussions. Statistical software and online database resources are used wherever necessary. The participants have national and international level participation in various sports.

IIM Rohtak
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About IIM Rohtak

IIM Rohtak has started a specialized program in “Sports Management” for experienced professionals, sports graduates, and sports enthusiasts. This program is for industrious participants interested in working in the sports, entertainment and related industries.

On successful completion of the academic requirements of the two year programme, the students will be awarded “Executive Post Graduate Diploma in Sports Management”. IIM Rohtak alumni status will be awarded to all the students.

Graduates of this program will be equipped to understand the legal, regulatory, operational, financial and branding concepts in the sports industry, nationally and globally. This understanding enables graduates to solve the problems arising in the industry and carve a niche for themselves in this growing sector in India.

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About the Programme

Montes nascetur ridiculus mus mauris vitae

Our Objective

Sports Career

Global Standards

Integrated Curriculum

Creative Thinkers

Programme Highlights

Networking Opportunities

Flexible Learning

Certification

Live projects

Global Perspective:

Pedagogy

Program Content

Induction and Campus Immersion

Courses

Live Project

Industrial Visits

Our Faculty Members

Prof. Kevin Moore

Prof. David Hassan

Prof. Dave Doroghy

Prof. Shaun Star

Mr. Souvik Naha

Prof. Michael Goldman

Prof. Freda Swaminathan

Prof. Ramiro Martins

Prof. John Lyle

Prof. G.S Chauhan

Prof. Kapil Kaushik

Prof. Jayashree Achatya

Prof. Kannan Pugazhedi

Dr. Radhika Kawlra

Prof. M. K. Baruah

Cdr. Pushpendra Garg

Dr. Rajat K Mitra

Dr. Janardan Yadav

Dr. Mayur Satyavrat

Mr. G V Subba Rao

Mr. Vineet Budhiraja

Mr. Nikhil Jha

Prof. Shivendra Kumar Pandey

Prof. Archit Tapar

Prof. Amol Singh

Prof. Sanket Dash

Prof. Praveen Ranjan Srivastava

Prof. R. S. Yadav

Prof. Rupika Khanna

Prof. Anurag Tiwari

Prof. C. P Garg

Prof. Amit Anand Tiwari

Curriculum Overview

Program Advisory Body

Atul Wasan

Ayaz Memon

Jeev Milkha Singh

Kunal Karan Singh

Major DP Singh

Narinder Dhruv Batra

Neeraj Kumar

Rana Gurmit Singh Sodhi

Rishi Narain

Prof. Dave Doroghy - International Sports Marketing Executive

Prof. Ramiro Martins - Professor for Sports Merchandise Retailing

Michael Goldman - Associate Professor | Sports Management Program | University of San Francisco

john lyle - Professor of sports coaching school of sports carnegie faculty

AVIRUP BHATTACHARYA - ePGDSM-01

Akash Uday Harshe - ePGDSM-01.043

M Gopakumar - ePGDSM-01

Utkarsh Ayush - ePGDSM-01

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Fee Structure

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About IIM Rohtak

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