Introduction

The Bachelor of Business Administration (BBA) is one of the most popular undergraduate programs for students aspiring to build a successful career in business, management, entrepreneurship, and leadership. This degree provides a solid foundation in core business principles and helps students develop critical thinking, problem-solving, decision-making, and leadership skills.

At Shri Ramswaroop Memorial University (SRMU), the BBA program is designed to equip students with practical knowledge, industry exposure, and specialized skills that align with the demands of the corporate world. The curriculum integrates global business trends, financial management, digital marketing strategies, and entrepreneurship development, making graduates industry-ready professionals. Read More

Why Choose SRMU BBA?

1. Industry-Focused Curriculum

The SRMU BBA curriculum is designed to provide students with comprehensive business knowledge and practical exposure. The program covers:

• Business Management – Understanding corporate strategies and business planning.
• Financial Management – Learning how to manage financial resources and investments.
• Marketing Principles – Developing skills in brand management, consumer behavior, and market research.
• Human Resource Management – Learning employee engagement, talent acquisition, and performance management.
• Business Analytics – Using data and statistical tools for business decision-making.
• Entrepreneurship Development – Understanding how to start, scale, and manage a business

2. Practical Learning Approach

SRMU BBA bridges the gap between theory and real-world applications by offering:

• Internships with top companies to gain corporate exposure.
• Live case studies and business projects to enhance problem-solving skills.
• Corporate training programs to improve leadership and communication abilities.
• Industry visits to understand how companies function in real time.

3. Expert Faculty & Mentorship

SRMU’s BBA faculty includes:

• Experienced academicians who specialize in business research.
• Industry professionals who bring real-world business insights into the classroom.
• Corporate mentors who guide students through business challenges and career growth.

4. Strong Placement & Career Support

The SRMU placement cell actively works with top recruiters to help students secure high- paying job roles. Placement support includes:

• Job offers from leading corporations like TCS, Infosys, HDFC Bank, Amazon, Deloitte, and Wipro.
• Mock interview training and resume-building workshops.
• Industry networking sessions to help students connect with recruiters.

5. Entrepreneurial and Leadership Development

For students with an entrepreneurial mindset, SRMU provides:

• Business incubation centers for startup funding and mentorship.
• Entrepreneurship workshops and investor networking events.
• Opportunities to pitch business ideas to investors and mentors.

6. Global ExposureMentors

SRMU offers international learning opportunities through:

• Exchange programs with foreign universities.
• Participation in global business case competitions.
• Certifications in collaboration with international institutions.

7. State-of-the-Art Infrastructure

SRMU provides students with a conducive learning environment, featuring:

• Smart classrooms with modern teaching aids.
• Well-equipped libraries with access to global business journals.
• Computer labs for business analytics and research.
• Hostel and transportation facilities for students from different regions.

Program Highlights

• Comprehensive and industry-aligned curriculum covering essential business skills.
• Focus on real-world applications through internships, case studies, and live projects.
• 100% placement assistance with top recruiters in the corporate world.
• Specialization options in high-demand business fields.
• Scholarships and financial aid for meritorious students.
• Strong alumni network and corporate connections to help students build professional relationships.
• Career development support with mock interviews, soft skills training, and resume- building sessions.

SRMU BBA Course Structure

The BBA program at SRMU is a three-year undergraduate degree , divided into six semesters. The curriculum is designed to ensure students develop business acumen, managerial expertise, and leadership qualities.

Core Subjects in BBA

• 1. Principles of Management
• 2. Business Communication
• 3. Financial Accounting
• 4. Micro & Macroeconomics
• 5. Organizational Behavior
• 6. Marketing Management
• 7. Business Law & Ethics
• 8. Human Resource Management
• 9. Operations & Supply Chain Management
• 10. Entrepreneurship & Business Planning
• 11. E-Commerce & Digital Marketing
• 12. Strategic Management

In the final year, students can choose a specialization in:

• Finance
• Marketing
• Human Resource Management
• International Business
• Digital Marketing
• Entrepreneurship
• Business Analytics

Career Opportunities After SRMU BBA

A BBA degree from SRMU University opens doors to diverse career paths in various industries.

Job Roles for BBA Graduates

• 1. Business Analyst
• 2. Marketing Executive
• 3. Financial Consultant
• 4. Human Resource Manager
• 5. Sales Manager
• 6. Operations Manager
• 7. Digital Marketing Executive
• 8. Entrepreneur / Start-up Founder
• 9. Investment Banker
• 10. Management Consultant

Higher Education Options After BBA

Many students opt for higher studies to enhance their career prospects:

• MBA (Master of Business Administration)
• PGDM (Post Graduate Diploma in Management)
• M.Com (Master of Commerce)
• Professional Certifications such as:
  • CFA (Chartered Financial Analyst)
  • CA (Chartered Accountant)
  • CS (Company Secretary)
  • Digital Marketing and Business Analytics

Eligibility Criteria