Programme Overview

The Bachelor of Business Administration (BBA) programme at SAGE University Bhopal is designed to provide students with a solid foundation in business management and administration. It equips students with analytical, strategic, and leadership skills necessary to excel in a competitive business environment. The programme focuses on experiential learning through case studies, industry projects, and internships, preparing students for diverse career opportunities in the corporate sector, entrepreneurship, and higher education.

  • Programme Duration: 3 Years (6 Semesters)
  • Degree Awarded By: SAGE University Bhopal
  • Mode of Study: Full-time, On-campus
  • Specializations Available: Marketing, Finance, Human Resource Management, International Business, Business Analytics, Entrepreneurship

Key Highlights

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Industry-focused curriculum
designed to meet modern business needs

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Internships and placement opportunities
with top companies

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Skill development programmes
for communication, leadership, and decision- making

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Workshops and seminars
by industry leaders and entrepreneurs

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State-of-the-art infrastructure
with smart classrooms and modern learning resources

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Campus placement assistance
Campus placement assistance

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Networking opportunities
through industry tie-ups and corporate meets

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Entrepreneurship incubation support
for students interested in startups

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Scholarships for meritorious and deserving students

Programme Curriculum

The BBA programme follows an updated and industry-aligned curriculum, incorporating theoretical learning with practical exposure. The coursework includes core management subjects, business analytics, and specialization courses to help students develop expertise in their chosen fields.

Core Courses

  • Principles of Management
  • Business Communication & Soft Skills
  • Financial Accounting & Analysis
  • Micro & Macro Economics
  • Organizational Behavior
  • Business Law & Ethics
  • Marketing Management
  • Financial Management
  • Operations & Supply Chain Management
  • Business Analytics & Data Interpretation
  • Entrepreneurship Development
  • Corporate Strategy & Leadership
  • International Business Management
  • E-Commerce & Digital Marketing
  • Consumer Behavior & Market Research

Specialization Courses ( Final year specialization options )

  • Marketing: Advertising & Brand Management, Digital Marketing, Sales & Distribution Management
  • Finance: Investment Analysis, Corporate Finance, Risk Management, Financial Markets
  • Human Resource Management: Talent Acquisition, Compensation & Benefits, Employee Engagement
  • International Business: Global Trade & Policies, International Marketing, Foreign Exchange Management
  • Business Analytics:Data Visualization, Business Intelligence, Predictive Analytics
  • Entrepreneurship: Startup Strategies, Venture Capital, Business Model Development

Pedagogy & Learning Approach

  • Interactive classroom teaching with case studies and business simulations
  • Industry visits and corporate guest lectures for real-world exposure
  • Live business projects and research-based assignments
  • Internships and practical training to enhance corporate readiness
  • Group discussions, role plays, and leadership training
  • Business incubation and startup mentorship programs for aspiring entrepreneurs
  • Placement training through mock interviews and resume-building workshops
  • International exposure through exchange programs and webinars

Programme Delivery

  • Blended learning methodology integrating classroom and digital learning
  • Learning Management System (LMS) access for online resources and e-learning
  • Regular evaluations through assignments, quizzes, projects, and presentations
  • Networking and knowledge-sharing through business conclaves and seminars
  • Dedicated faculty mentors for academic and career guidance

Eligibility Criteria

Educational Qualification

10+2 or equivalent from a recognized board

Minimum Marks Required:

50% aggregate marks (45% for reserved category)

Admission Process:

Merit-based or Entrance Exam (as per university guidelines)

Admission Criteria

1
Application review based on academic qualifications and statement of purpose
2
Performance in the university entrance exam (if applicable)
3
Personal interview round for shortlisted candidates
4
Evaluation of leadership potential and career aspirations

Who Should Attend?

  • Finance professionals in the corporate sector with minimum two years’ relevant experience seeking to develop their careers in Corporate Finance will find this programme most useful.
  • Executives in the Banking and Financial Services sectors will find this programme beneficial before taking on specialised responsibilities.
  • Professionals who have just completed their studies in Finance, Commerce, or Accountancy, will add recent advanced concepts and application areas to their knowledge base.
  • The programme would also be relevant for professionals working (or planning to work) as broking/security analysts, consultants, and chartered/cost accountants.

Eligibility Criteria

  • Bachelor’s Degree (10+2+3 or equivalent) or Diploma (10+2+3) or Master’s Degree or equivalent in any discipline with 50% marks are eligible for this IIM Calcutta Applied Finance programme.
  • Candidates should be working and should have a minimum of TWO years of relevant work experience post completion of qualifying education.*

*Internships and Training Experiences will not be considered full-time work experience.

Admission Criteria

  • Eligible candidates will be selected for this IIM Calcutta Applied Finance programme on the basis of assessment of educational and professional background and motivation based on the application form submitted.
  • Senior applicants with experience will be preferred.
  • Final selection will be done by IIM Calcutta.

Assessment & Certification

  • Evaluation Methods: Students are assessed through written exams, practical assignments, case study analysis, and classroom participation
  • Attendance Requirement: Minimum 75% attendance is mandatory for course completion
  • Certification:
    1. Upon successful completion, students receive a Bachelor of Business Administration (BBA) degree
    2. Special certifications in digital marketing, financial modeling, and business analytics
    3. Top-performing students receive merit awards and honors

Fee Structure & Payment Options

  • Total Programme Fee: ₹ 2,20,000
  • Flexible Installment Plans Available

Career Opportunities & Placements

SAGE University Bhopal has a dedicated placement cell that works closely with industry partners to help students secure internships and full-time job placements in top companies.

Top Recruiters

Career Paths

Why Choose SAGE University Bhopal?

  • One of the fastest-growing universities in Central India
  • Industry-driven curriculum designed by corporate experts
  • State-of-the-art learning facilities and infrastructure
  • Experiential learning opportunities through projects and internships
  • Dedicated career development programs and job placement assistance
  • Global exposurethrough exchange programs and international collaborations

Admission Process – How to Apply?

  1. Fill out the online application form> on the university website
  2. Submit required documents> (10+2 Marksheet, ID Proof, Passport-size photo)
  3. Pay the application fee> (non-refundable)
  4. Appear for the entrance exam/interview> (if applicable)
  5. Receive admission confirmation> via offer letter
  6. Complete fee payment and enrollment>
  7. Begin your academic journey at SAGE University Bhopal

Career Opportunities & Placements

Takshashila University provides excellent career support to ensure students are placed in reputed IT firms.

Top Recruiters

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Course Fee: ₹ 2,20,000 + Taxes

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