Programme Overview

The Bachelor of Business Administration (BBA) programme at JECRC University is a comprehensive undergraduate course designed to equip students with in-depth knowledge of business management, strategic decision-making, leadership, and entrepreneurship. The curriculum integrates academic theory with practical application, enabling students to build successful careers in diverse industries. Read More

• Programme Duration: 3 Years (6 Semesters)
• Degree Awarded By: JECRC University
• Mode of Study: Full-time, On-campus
• Specializations Available: Marketing, Finance, Human Resource Management, Business Analytics, International Business, Entrepreneurship, Digital Marketing

Key Highlights

Industry-oriented curriculum with contemporary business practices

Internship and placement assistance with top companies

Practical learning approach with case studies and real-world projects

Guest lectures and workshops by industry professionals and business leaders

State-of-the-art infrastructure
with digital classrooms and business labs

Entrepreneurial incubation support for aspiring business owners

Scholarships available for meritorious students

International exposure and student exchange programs

Networking opportunities through alumni and corporate tie-ups

Programme Curriculum

The BBA programme at JECRC University follows a dynamic and industry-aligned syllabus that ensures holistic business education. Students gain expertise in management principles, business operations, and strategic thinking while developing technical and analytical skills.

Core Courses

• Principles of Management
• Business Communication & Soft Skills
• Financial Accounting & Management
• Micro & Macro Economics
• Organizational Behavior & Human Psychology
• Business Law & Ethics
• Marketing Management & Strategy
• Operations & Supply Chain Management
• Financial Markets & Investment Analysis
• Business Analytics & Data Interpretation
• Entrepreneurship Development & Innovation
• Corporate Strategy & Leadership
• Digital Marketing & E-Commerce
• Consumer Behavior & Market Research
• International Business Management

Specialization Courses (Final year specialization options)

• Marketing: Advertising & Brand Management, Sales & Distribution Management, Social Media Marketing
• Finance: Corporate Finance, Risk Management, Financial Modelling, Portfolio Management
• Human Resource Management: Employee Relations, Performance Appraisal, Talent Acquisition
• Business Analytics: Data Visualization, Predictive Analysis, Business Intelligence
• Entrepreneurship: Startup Development, Venture Capital, Business Model Innovation
• International Business: Global Trade, Export-Import Management, International Finance
• Digital Marketing: SEO & SEM, Content Marketing, Online Brand Management

Pedagogy & Learning Approach

• Case-based learning with real-world business challenges
• Industry mentorship programs with corporate tie-ups
• Group projects and leadership workshops
• Internships and corporate training at leading firms
• Live business simulations and market analysis
• Business incubation and startup funding support
• Placement training through mock interviews and resume-building workshops
• Entrepreneurship development initiatives with mentorship from startup founders

Programme Delivery

• Blended learning with in-class and online modules
• Learning management system (LMS) for digital resources and e-learning
• Continuous assessments through assignments, presentations, and research projects
• Regular interactions with industry leaders through corporate summits
• Dedicated faculty mentors for academic and career guidance

Eligibility Criteria

Programme Director

Prof. Arnab Bhattacharya is an Associate Professor in the Finance and Control Group at IIM Calcutta. He is a B.Tech. (Hons.) in Mechanical Engineering from IIT Kharagpur and an MBA from IIM Ahmedabad. He has a Ph.D. (Fellowship) in Finance and Control from IIM Calcutta.
Prior to joining IIM Calcutta, he was serving at IIM Indore as an Assistant Professor. He has taught courses in the areas of Corporate Finance, Investment Banking and Capital Markets, Financial Risk Management, Financial Econometrics, and Portfolio Analysis and Investment Management. His research interests are in the areas of Corporate Finance, Capital Markets, Market Microstructure, and Empirical Accounting Research. His research articles have appeared in several peer-reviewed international journals. Prior to joining academia, he worked at UBS Securities as an Associate in the Investment Banking Division and at Tata-Hitachi Construction Machinery as a Production Engineer in their Assembly Operations Unit.
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Arnab Bhattacharya

Professor

Prof. Sudhakara Reddy is currently an Associate Professor in the Finance and Control Group of IIM Calcutta. He was a visiting scholar at the Whitman School of Management, Syracuse University. His teaching interests are in the areas of Corporate Finance, Financial Derivatives, Investment Analysis, and Portfolio Management. His current areas of research are Market Microstructure, Corporate Finance with an emphasis on corporate governance mechanisms, Initial Public Offerings, primary capital markets, etc. He has conducted several MDPs for reputed companies and trained several faculty members in the area of research in financial economics and research methods. He has won a couple of research awards from reputed institutes, as well as the Best Faculty Award from the IBS Alumni Federation. He has participated in and presented papers at several international conferences. He was the consulting editor of the IUP Journal of Applied Finance and an adhoc reviewer for the International Review of Economics & Finance, Pacific-Basin Finance Journal, Managerial Finance, International Journal of Managerial Finance, Emerging Markets Finance & Trade, and Emerging Markets Review.

Sudhakara Reddy

Professor

How It Works

1

Select the course of your interest and register

2

Receive Counselling from our Programme Advisors

3

Pay the Application Fee

4

GGet your documents verified & appear for Interview if applicable

5

Obtain the Offer Letter and Give your Acceptance

6

Complete Onboarding and commence Course

Date & Fees

Programme Fee

Note:

• *GST will be charged extra on these components
• Any extra payment due to any change in any of the applicable taxes during the tenure of the program will have to be borne by the students.
• This is with reference to the refund of the Application Fees. Please note that the Application Fees shall not be refunded in the following circumstances:
• (a) In case the candidate rejects the offer issued by the Institute; and
• (b) In case the application is rejected due to submission of incomplete documents and/or providing incomplete information and/or eligibility criteria not fulfilled.

Paying in 2 instalments entitles you to a fee concession

Programme Timelines