Programme Overview

The Bachelor of Business Administration (BBA) programme at Assam Down Town University is designed to provide a strong foundation in business management, equipping students with essential skills and knowledge to excel in the dynamic corporate world. With a focus on leadership, critical thinking, and real-world business applications, the programme ensures that students are prepared for successful careers in various industries.

• Programme Duration: 3 Years (6 Semesters)
• Degree Awarded By: Assam Down Town University
• Mode of Study: Full-time, On-campus
• Specializations Available: Marketing, Finance, Human Resource Management, Entrepreneurship, International Business

Key Highlights

Industry-aligned curriculum with a practical approach to learning

Internship opportunities with top companies

Skill development programmes in leadership, entrepreneurship, and communication

Workshops and seminars conducted by industry experts

Campus placements and career guidance for better job opportunities

State-of-the-art infrastructure with modern classrooms, library, and research facilities

Scholarships available for meritorious students

Extracurricular and co-curricular activities to develop overall personality

Entrepreneurship support for students interested in startups

Industry mentorship programs for career guidance

Programme Curriculum

The BBA programme covers fundamental and advanced business management concepts, with a mix of theoretical knowledge and practical exposure. The curriculum includes:

Core Courses

• Principles of Management
• Business Communication
• Financial Accounting
• Business Economics
• Organizational Behavior
• Marketing Management
• Human Resource Management
• Financial Management
• Operations Management
• Entrepreneurship Development
• Business Analytics
• Corporate Law
• Strategic Management
• E-Commerce and Digital Business
• Supply Chain and Logistics Managementh

Specialization Courses (Choice of specialization in the final year)

• Marketing: Consumer Behavior, Digital Marketing, Advertising & Sales Promotion, Brand Management
• Finance: Corporate Finance, Investment & Portfolio Management, Risk Management, International Finance
• Human Resource Management: Talent Acquisition, Compensation & Benefits, Employee Relations, Performance Management
• Entrepreneurship: Business Planning, Startup Development, Innovation & Strategy, Venture Capital & Funding
• International Business: Global Trade Policies, International Marketing, Export- Import Management, Cross-Cultural Management

Pedagogy & Learning Approach

• Interactive classroom sessions with case studies and business simulations
• Industry visits and guest lectures for practical exposure
• Live projects and research work to enhance problem-solving skills
• Group discussions and presentations to improve analytical thinking
• Internship opportunities to gain real-world corporate experience
• Entrepreneurship incubation center to support student startups
• Leadership development programs to train students for managerial roles
• Mock interviews and resume-building workshops to prepare for placements
• Networking opportunities through business conclaves, corporate tie-ups, and alumni meets

Programme Delivery

• Classes conducted through lectures, discussions, presentations, and workshops
• Regular assessment through assignments, projects, and examinations
• Continuous mentoring and career guidance from faculty and industry professionals
• Industry-relevant skill-building through training sessions and certification programmes
• Hybrid learning approach incorporating both classroom and online learning modules

Eligibility Criteria

Career Opportunities & Placements

Graduates from the BBA programme at Assam Down Town University have been successfully placed in leading multinational companies, banks, consulting firms, startups, and government organizations. The university has a dedicated placement cell that assists students in securing internships and full-time job offers.

Top recruiters

Career Paths